Business

Glow-in-the-Dark Lollies and Protein Scoops: Inside the Lab Where Ice Cream Gets Reinvented

Ice cream has always been about pleasure, but inside Magnum’s research and development centre near Bedford, it’s also about survival. With volatile commodity prices and relentless competition, the world’s biggest publicly listed ice cream maker is dreaming up the next generation of frozen treats, one luminous lolly at a time.